meme/questionnaire, going around is interesting. I see that the domain is owned by Thoughtplay Ltd.
who are "a new kind of creative agency" - I suspect that they didn't design that site entirely out of their own good will. The questions are very biased toward talking about issues that the Lib Dems talk about, and a lot of people are coming out as Lib Dem. Admittedly, it's difficult to tell bias from results, since many of my friends (or those which I think I know their political leanings) tend toward the social democrat anyway.
It's interesting to see how parties are playing with blogs, mobile phones, viral marketing and all that sort of thing in this election. They're obviously still not trusting too much to it, but since it's relatively cheap, waters are being tested. I wouldn't trust any online resource to be neutral without good evidence to the contrary (such has having existed for some time before the election).Update
I missed the FAQ
that talks about some of these points, and atreic
mentions that the creator is hatmandu
who has posted about it. OK, so given all that I don't think it's a party political trick.